It’s a brand that’s been attracting roughly 4,000 new residents a year since World War II, making it one of the state’s most consistently growing region. That’s a population growth of nearly 300,000 people in a little more than seven decades. For context, that’s equivalent to adding another City of Allentown, Easton and two Bethlehems. Those are people who eat in our restaurants, shop in our stores and spend money on education, recreation, housing and healthcare. Their pursuit of this region’s quality of life is helping to drive our economy, and that’s a fact not lost on our Northampton County and Lehigh County leaders. Together, they’ve preserved more than 41,000 acres of farmland, and both counties have introduced plans for more green initiatives.